Bluray, Sony’s high density DVD technology that recently beat Toshiba’s HD DVD Format, claimed that its technology would be safe and uncrackable for ten years. Unfortunately Sonys ambiguous claim that matched Microsofts uncrackable Vista was short lived, after SkySofts AnyDVD software released a new version of their program which can now make back up copies of Blu-ray disks with the BD+ copy protection.
Sony have declined to comment on the blow to their security technology on which they spent millions developing.
This news comes as yet another damaging hit to Sony’s reputation after they released a security package for their MP3s which left computers severly open to hacking attempts leaving hundreds of thousands of people open to having their personal and bank details stolen. Sony has come under heavy fire from investors over their attempts to reduce copyright infringement, since the amount spent on the protection software is nearly as much as that realisticly lost from sales. Not only that but the restrictions and errors caused by the Protection software often leads to disatisfaction to the consumer market. Tension on this matter reched such a head in 2006 that a 10,000 person petition was signed boycotting Sony goods.
Sony recently was applauded when they followed in Apples lead of reducing anti compying systems when Apple revealed that figures on lost profits were unreasonable (while some people downloaded thousands of pounds of music it is unlikely they would have bought this much due to financial constraints)
Sonys decision to remove DRM and copy protection systems seems now to have been a mere publicity stunt though as they implement even stronger and more restrictive enforcement into the blu ray market.
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